Marketing

Topic: Marketing

Objectives & Outcomes

• By the end of this lesson, students will be able to identify the three main goals of marketing and the various tools companies use to achieve those goals.

Materials

• Slides or screenpresentation on the three main goals of marketing (sales, distribution, and promotion) and the various tools companies use to achieve them (e.g. advertising, marketing plans, promotions)
• Handout with example scenarios for each tool
• Marker or pen for each student

Warm-Up

• Ask students to think of a product or service that they use on a regular basis (e.g. phone plan, clothing brand, cereal).
• Have them brainstorm a list of 3-5 reasons why they chose that product or service over others.
• Share the list with the class and discuss the reasons they gave.
• Ask them if they think the company that provides the product or service uses marketing to promote it.

Direct Instruction

• Define marketing and explain its purpose (to get a product or service into the hands of consumers and make a profit in the process).
• Introduce the concept of the 4 P's of marketing (product, price, place, promotion).
• Use examples to illustrate how each element plays a role in the marketing process.
• Discuss how marketing strategies can be tailored to different target audiences based on their needs and wants.

Guided

• Have students work in small groups to create a marketing plan for a product or service that they chose.
• Provide guidance and support as needed to help students think through all of the elements of marketing that they will need to consider.
• Allow time for students to present their marketing plans to the class and receive feedback.
• This activity can be completed using paper and pencil, or students can use technology such as PowerPoint or a web-based tool to create their marketing plans.

Source: https://www.teachthought.com/teaching-skills/marketing-lesson-plan/

Direct Instruction

• In this part of the lesson, students will learn about direct and indirect advertising.
• Have students work in small groups to create a direct or an indirect ad for their chosen product or service.
• Provide guidance and support as needed to help students think through the components of a well-crafted ad.
• Allow time for students to present their ads to the class and receive feedback.

Source: https://www.teachthought.com/teaching-skills/marketing-lesson-plan/

GuidedIndependent

Independent -Have students create a mock advertisement for their chosen product or service.

• Allow time for students to work on this project individually or in small groups.
• Provide support and guidance as needed to help students create a well-crafted ad.

Source: https://www.teachthought.com/teaching-skills/marketing-lesson-plan/IndependentGuided

• Have students create a marketing plan for their chosen product or service.
• Provide guidance and support as needed to help students think through all of the elements of marketing that they will need to consider.
• Allow time for students to present their marketing plans to the class and receive feedback.
• This activity can be completed using paper and pencil, or students can use technology such as PowerPoint or a web-based tool to create their marketing plans.
• Have students create a mock advertisement for their chosen product or service.

Source: https://www.teachthought.com/teaching-skills/marketing-lesson-plan/IndependentGuidedIndependent

• Have students identify a real-life product or service that they are familiar with.
• Have students create a marketing plan for their chosen product or service.
• Provide guidance and support as needed to help students think through all of the elements of marketing that they will need to consider.
• Allow time for students to present their marketing plans to the class and receive feedback.
• This activity can be completed using paper and pencil, or students can use technology such as PowerPoint or a web-based tool to create their marketing plans.

Source: https://www.teachthought.com/teaching-skills/marketing-lesson-plan/IndependentGuidedIndependentIndependent

Have students work in small groups to create a marketing plan for a product or service that they have not chosen.

• Provide guidance and support as needed to help students think through all of the elements of marketing that they will need to consider.
• Allow time for students to present their marketing plans to the class and receive feedback.
• This activity can be completed using paper and pencil, or students can use technology such as PowerPoint or a web-based tool to create their marketing plans.

Source: https://www.teachthought.com/teaching-skills/marketing-lesson-plan/IndependentGuidedIndependentIndependentIndependent

Have students create a marketing plan for a product or service that they have not chosen, but that has been provided by the instructor.

• Provide guidance and support as needed to help students think through all of the elements of marketing that they will need to consider.
• Allow time for students to present their marketing plans to the class and

receive feedback.

• This activity can be completed using paper and pencil, or students can use technology such as PowerPoint or a web-based tool to create their marketing plans.

Source: https://www.teachthought.com/teaching-skills/marketing-lesson-plan/IndependentGuidedIndependentIndependentIndependentIndependent

• Ask students to choose a product or service that they are familiar with.
• Have students create a mock advertisement for their chosen product or service.
• Allow time for students to work on this project individually or in small groups.
• Provide support and guidance as needed to help students create a well-crafted ad.
• Have students create a marketing plan for their chosen product or service.
• Provide guidance and support as needed to help students think through all of the elements of marketing that they will need to consider.
• Allow time for students to present their marketing plans to the class and receive feedback.
• This activity can be completed using paper and pencil, or students can use technology such as PowerPoint or a web-based tool to create their marketing plans.
• Have students work in small groups to create a marketing plan for a product or service that they have not chosen.
• Provide guidance and support as needed to help students think through all of the elements of marketing that they will need to consider.
• Allow time for students to present their marketing plans to the class and receive feedback.
• This activity can be completed using paper and pencil, or students can use technology such as PowerPoint or a web-based tool to create their marketing plans.
• Have students create a marketing plan for a product or service that they have not chosen, but that has been provided by the instructor.
• Provide guidance and support as needed to help students think through all of the elements of marketing that they will need to consider.
• Allow time for students to present their marketing plans to the class and receive feedback.
• This activity can be completed using paper and pencil, or students can use technology such as PowerPoint or a web-based tool to create their marketing plans.
• Have students work in small groups to create a marketing plan for a product or service that they have not chosen.
• Provide guidance and support as needed to help students think through all of the elements of marketing that they will need to consider.
• Allow time for students to present their marketing plans to the class and receive feedback.
• This activity can be completed using paper and pencil, or students can use technology such as PowerPoint or a web-based tool to create their marketing plans.
• Have students create a marketing plan for a product or service that they have not chosen, but that has been provided by the instructor.
• Provide guidance and support as needed to help students think through all of the elements of marketing that they will need

need to consider.

• Allow time for students to present their marketing plans to the class and receive feedback.
• This activity can be completed using paper and pencil, or students can use technology such as PowerPoint or a web-based tool to create their marketing plans.
• Have students work in small groups to create a marketing plan for a product or service that they have not chosen.
• Provide guidance and support as needed to help students think through all of the elements of marketing that they will need to consider.
• Allow time for students to present their marketing plans to the class and receive feedback.
• This activity can be completed using paper and pencil, or students can use technology such as PowerPoint or a web-based tool to create their marketing plans.
• Have students create a marketing plan for a product or service that they have not chosen, but that has been provided by the instructor.
• Provide guidance and support as needed to help students think through all of the elements of marketing that they will need to consider.
• Allow time for students to present their marketing plans to the class and receive feedback.
• This activity can be completed using paper and pencil, or students can use technology such as PowerPoint or a web-based tool to create their marketing plans.
• Have students work in small groups to create a marketing plan for a product or service that they have not chosen.
• Provide guidance and support as needed to help students think through all of the elements of marketing that they will need to consider.
• Allow time for students to present their marketing plans to the class and receive feedback.
• This activity can be completed using paper and pencil, or students can use technology such as PowerPoint or a web-based tool to create their marketing plans.
• Have students create a marketing plan for a product or service that they have not chosen, but that has been provided by the instructor.
• Provide guidance and support as needed to help students think through all of the elements of marketing that they will need to consider.
• Allow time for students to present their marketing plans to the class and receive feedback.
• This activity can be completed using paper and pencil, or students can use technology such as PowerPoint or a web-based tool to create their marketing plans.
• Have students work in small groups to create a marketing plan for a product or service that they have not chosen.
• Provide guidance and support as needed to help students think through all of the elements of marketing that they will need to consider.
• Allow time for students to present their marketing plans to the class and receive feedback.
• This activity can be completed using paper and pencil, or students can use technology such as PowerPoint or a web-based tool to create their marketing plans.
• Have students create a marketing plan for a product or service that they have not chosen, but that has been provided by the instructor.
• Provide guidance