Free 5th Grade Persuasive Advertisement Lesson Plan (Writing)

Topic: persuasive advertisement

Objectives & Outcomes

• Students will be able to create a persuasive advertisement to sell a product of their choice.

Materials

• Computer with internet access for each student
• Adobe Photoshop or similar program for editing images (optional)

Warm-up

• Ask the students if they have ever seen or heard a persuasive advertisement before.
• Ask them to describe the ad to the class, including the images, the message and the tone.
• Ask them what makes the ad persuasive and why they think the advertiser chose to use those elements.

Direct Instruction

• Introduce the concept of a persuasive advertisement and explain that this is an ad that is intended to convince the reader to buy a product or service.
• Ask the students to brainstorm a list of possible products or services that they could advertise.
• Choose a product or service from the list and discuss with the students the elements that are necessary for a persuasive advertisement, including:
• A clear and concise message: what is the product or service being advertised and why is it worth buying
• Relevant and convincing evidence: what evidence is there to support the claims made in the advertisement
• A convincing and engaging tone: how does the advertisement make the reader feel and what kind of attitude does it have
• Discussing these elements will help the students understand what makes a persuasive advertisement effective and how to use these elements in their own advertisements.

Guided Practice

• Divide the class into small groups and give each group a product or service to advertise.
• Have the students work together to create a draft of their advertisement, using the elements discussed as a guide.
• Have the groups present their draft advertisements to the class and have the class provide feedback and suggestions for improvement.

Independent Practice

• Have the students work individually or in small groups to create a final advertisement, using the feedback from the group presentation as a guide.
• Encourage the students to be creative and use visual elements such as pictures and graphics to enhance their advertisement.

Closure

• Have each group present their final advertisement to the class.
• Ask the students to reflect on the process of creating the advertisements and discuss what they learned about creating persuasive advertisements.

Assessment

• Observe the students as they work individually and in groups to create their advertisements.
• Evaluate the final advertisements to assess the students' understanding of creating persuasive advertisements and their ability to apply this understanding in the creation of an advertisement.