12th Grade Demand Analysis Lesson Plan (Retail)

Topic: Demand Analysis

Objectives & Outcomes

• Identify key trends in the market and analyse their implications for target customers.
• Formulate a demand analysis framework for analysing target customers and identifying opportunities to influence the market.

Content

• Market trends and their implications for target customers
• Demand analysis framework
• Analysing target customers and identifying opportunities to influence the market

Materials

• Poster board and markers
• Data and resources on market trends and implications for target customers (e.g. newspaper articles, reports, presentations)

Warm-up

• Review the class material on the role of marketing in the business strategy and the importance of understanding target customers and their needs in order to create value for them and drive competitive advantage.
• Ask students to share any prior experience or knowledge they have on demand analysis.
• Balloon debate: Divide the class into small groups and give each group a list of market trends (e.g. increasing demand for online shopping, increasing popularity of domestic tourism). Ask them to discuss the implications of each trend for target customers and then present their findings to the class.

Direct Instruction

• Introduce the concept of demand analysis as a framework for understanding market dynamics and identifying opportunities to influence the market.
• Discuss the importance of understanding target customers and their needs in the context of market trends.
• Discuss the key elements of demand analysis, including market trends, target customers, and value propositions.
• Demonstrate how to use a demand analysis framework to analyze target customers in the context of market trends and identify opportunities to influence the market.

Guided Practice

• Divide the class into small groups and provide them with a set of market data and a case study on a specific market or industry.
• Have each group work together to apply the demand analysis framework to the case study, analyzing the market trends, target customers, value propositions, and opportunities to influence the market.
• Have each group present their findings to the class, discussing how they applied the demand analysis framework and what they learned from the analysis.

Independent Practice

• Have students work individually or in small groups to conduct a demand analysis on a specific product or service.
• Provide each student or group with a product or service description, market data, and a set of guidelines for conducting the analysis.
• Have students or groups apply the demand analysis framework to the product or service description, analyzing the market trends, target customers, value propositions, and opportunities to influence the market.
• Have students or groups present their findings to the class, discussing how they applied the demand analysis framework and what they learned from the analysis.

Closure

• Review the key takeaways from the demand analysis activity, emphasizing the importance of considering market trends, target customers, value propositions, and opportunities to influence the market in identifying opportunities to grow a business.
• Discuss the importance of conducting a demand analysis as part of the strategic planning process, as it helps identify and prioritize the most promising opportunities for growth.

Assessment

• Participants will be evaluated based on their participation in the group activity and the quality of their individual presentation.
• Participants will receive feedback on their demand analysis and be asked to reflect on their experience in conducting the demand analysis