Free 12th Grade Sales And Marketing Strategy Lesson Plan

Topic: Sales and marketing strategy

Objectives & Outcomes

• Students will be able to analyze a given situation and develop a sound sales and marketing strategy for a particular hotel.

Materials

• Case study on a specific hotel
• Worksheet for students to analyze the case study and develop their strategy

Warm-up

• Ask students to brainstorm possible reasons for a hotel's poor performance.
• Write their suggestions on the board and discuss as a class.

Direct Instruction

• Explain that a hotel's sales and marketing strategy is critical to its success.
• Sales strategies include things like advertising and marketing campaigns, pricing, and attracting the right type of clientele.
• Marketing strategies include things like branding, website design, and social media campaigns.
• Ask students to brainstorm possible ideas for a sales and marketing strategy for a hotel. Write their suggestions on the board and discuss as a class.

Guided Practice

• Have students work in small groups to develop a sales and marketing strategy for a hypothetical hotel. Have each group present their strategy to the class and discuss its strengths and weaknesses.

Independent Practice

• Have students choose a real or hypothetical hotel and develop a sales and marketing strategy for that hotel. Have them write a report outlining their strategy and presenting any research or data they used to support it.

Closure

• Review the components of a sales and marketing strategy, and have students share their reports. Ask them to discuss any challenges or difficulties they encountered and what they learned from the process.

Assessment

• Observe students during the independent practice activity and provide feedback on their understanding of the components of a sales and marketing strategy. Use the reports as a way to assess students' ability to apply their understanding of the concepts in a real-world context.